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Comparison . UK trades

Graftie vs ServiceM8

iOS-first job management with a growing plan and no AI built-in

Graftie
£29/mo flat-rate

£29/mo flat-rate for your whole team

ServiceM8
£59/mo (Growing plan)

ServiceM8 charges £59/mo on the Growing plan with per-active-job fees at scale. Graftie is £29/mo flat-rate for your whole team — half the price with more AI included.

Feature comparison

Graftie includes AI Receptionist, WhatsApp, and trade presets. ServiceM8 does not.

FeatureGraftieServiceM8
AI Quote Generation✓✓
AI Receptionist included✓✗
WhatsApp Business messaging✓✗
Trade presets (15 trades)✓✗
UK compliance certificates✓✓
Flat-rate (no per-user fees)✓✓
Free tier✓✓
Offline PWA✓✓
5-person team cost / month£29£59

Where Graftie wins

Why choose Graftie

  • ✓£29/mo — half the price of ServiceM8 Growing
  • ✓AI Receptionist included for 24/7 call answering
  • ✓Native WhatsApp Business integration
  • ✓15 UK trade presets with pre-loaded services and compliance
  • ✓PWA that works equally well on iOS, Android, and desktop

ServiceM8 strengths

  • +Solid iOS-first mobile app
  • +Has a free tier for solo traders
  • +Good job dispatch and signature capture

ServiceM8 weaknesses

  • ✗No AI Receptionist — calls go unanswered when you are on a job
  • ✗No native WhatsApp Business integration
  • ✗No trade-specific presets, so more manual setup
  • ✗£59/mo Growing plan is double Graftie Pro with less AI
  • ✗iOS-first means Android and web feel like afterthoughts

Compare Graftie to other tools

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Try Graftie free instead

Flat-rate £29/mo for your whole team. AI Receptionist, WhatsApp, and UK compliance included. No add-ons.

Start free - 20 jobs/moSee pricing